"Bringing a Logo to Life" (with Your Soul in It)

My story began like this. I would look at a logo and see not just a shape—but a frozen frame from a larger scene. And then I’d think:

Where’s the rest of this moment?

What comes before it? What follows it?

Maybe the story has already started. Maybe it’s over. Maybe it's stuck somewhere in between. But why? What’s the real narrative hiding behind this symbol?

That’s when I realized—I needed to learn animation.

Once I did, I made a vow: every logo that didn’t speak, I’d give it a voice.

I wanted them to tell me their story.

A frozen frame...

Look at this. A logo moment.

What even is this? Tentacles rising from an ink bottle...

Man, you really paused it at the best part.

What happened? Why did it happen?

It’s like a commercial cutting in at your favorite scene—

and deep down you know... the episode’s already over.

And I can’t live with that...

Frozen frame to speaking frames

Let me be honest—

I’m not here to brag about animation technique or storytelling mastery.

I’m still on the road to where I want to be.

This isn’t “perfect.”But it speaks.

It looked at me and said,

“Hey... I may be frozen, but there’s a story behind me.Or maybe ahead of me.But either way—you stopped me too soon.”

Does your logo want to speak?

If it does, come find me.

I speak their language... kind of.

Let the lines talk.